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Joel Kamm, Founder/CEO

Joel is a problem solver who loves a design challenge. With a background in retail and FMOT (first moment of truth) design at Gillette, Procter & Gamble, New Balance, Velcro, Staples, iRobot, his favorite projects start with a small space and defined limitations. He believes that mobile retail can only truly succeed with a purpose-built unit designed from the ground up. (Shipping containers make him very sad.) His education and professional background in business, art, and design made him uniquely positioned to dream up the idea of the mobile tiny unit. But it was his core belief – let’s make things better, because we can – that pushed him to start Flexetail.

When Joel isn’t innovating at the Flexetail shop or setting up retail partners for success at an activation, he’s working as an alumni mentor at Babson, designing and rehabbing homes, spending time with his family, or out on the road on his Harley.

Lucia Kamm, Co-Founder

Lucia is passionate about people, especially entrepreneurs. She believes entrepreneurs have the power to make the positive difference that the worlds needs right now – one business, one team, one idea at a time. Lucia is also an experienced marketing & business leader with proven success in product management, marketing, and general management. She most recently was a Senior Product Manager, Chief of Staff at TripAdvisor to the head of product.  Prior, Lucia spent a decade at Procter & Gamble where she was recognized as a dynamic brand and product leader who built high-performing teams and created products that consumers around the world love.

One of her proudest accomplishments is completing her MIT Sloan MBA in 2015 with her 2 month old newborn son, Charles, in tow. During her time at Sloan, Lucia also designed and launched a revamped entrepreneurship curriculum and created a program that explored the positive impact of entrepreneurs in startups and corporations. Lucia was recognized with back-to-back MIT Sloan MBA achievement awards for her efforts.

YeSeul Kim, Strategy & Operations

YeSeul is an execution-oriented business leader who also likes to brainstorm big ideas. She has turned to the science of analyzing big data, the art of qualitative research, and the application of a growth mindset to fuel her passion for solving complex problems for startups such as Flexetail. Some of her past jobs include working at Procter & Gamble as a consumer insights specialist and as the Director of Operations at Ashoka, the world’s largest convener of social entrepreneurs. Additionally, she was the Director of Business Development & Operations at Northeastern University and most recently, VP Strategy & Operation of the Kendall Square Association. She is also owner of Kadami Enterprises, a boutique consulting company to help organizations scale effectively and efficiently.

YeSeul received her B.S. and Masters in Urban Planning from MIT.

Shelby Larsson, Marketing & Communications

Shelby loves a great story. Working in marketing and publicity, she’s launched far-reaching campaigns, created social media strategies, and has connected countless people and products with the press. As the owner of Sense of Place Marketing, Shelby offers marketing and publicity consulting services to scrappy start-ups, mission-driven non-profit organizations, and brands in need of a creative boost. She has a B.A. from Bates College and a Masters in Historic Preservation from Boston University, where she doubled down on her life-long goal of keeping unique places vibrant and thriving. She lives in Milton, Massachusetts, with her husband and two adventure-loving little boys.