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Buds, a floral boutique 

Rose Kennedy Greenway at Dewey Square

We believe that most businesses don’t actually need to be open for retail every day – and some may only need to open a few times a year. Florists are the perfect example. Wouldn’t it be ideal to focus retail sales around blockbuster flower holidays like Valentine’s Day and Mother’s Day?

That’s exactly what Buds floral designer Kayla Gould chose to do. By activating a pop up shop with Flexetail on the Rose Kennedy Greenway on the days leading up to Valentine’s Day, she met her customers exactly where they are. They found fresh, beautifully arranged bouquets – and a really smart small business owner.