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It’s not everyday a real live horse comes to meet the wooden horse mannequin your team fabricated for an equestrian activation. ūüźé

It’s no secret that we love the visual merchandising aspect of Flexetail – and we work hard to bring our retail partners’ dreams to life. With Equifit,¬†a¬†preeminent equestrian outfitter,¬†we knew we had to make something unique to show off their specialized equipment for their¬†mobile Custom Lab.¬†Working with We Create Cool Things (great name, right?), we fabricated a custom horse head and legs to showcase Equifit’s products. We love how it all came together for this creative activation at America’s Gold Cup in North Salem, New York.

And it proved to us that working with industries that are mobile by nature (equestrian, golf, car shows), is hugely important to the future of Flexetail.