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Gillette Labs

Copley Square + Rose Kennedy Greenway, Boston 

It can be tough to improve upon something as tried and true as the trusty razor, but the leaders in shaving innovation and technology at Gillette are always up for the challenge. With the introduction of their brand new heated razor, the Gillette Labs team leapt at the chance to show off their brand-new technological wonder in their hometown of Boston.

With input from a wide range of decision makers at Gillette, we were proud to design a sleek retail experience that matched the futuristic technology of the new razor. Over the course of a busy June weekend (thick in the city’s graduation season), the team connected with thousands of potential customers, giving them an up-close and personal introduction to the new technology.