With Gus & Ruby Letterpress, Samantha Finigan and Whitney Swaffield have built a pair of successful paper boutiques and wedding invitation design studios in Portsmouth, NH and Portland, ME. For years, they’ve dreamed of expanding to Boston, and have searched long and hard for the perfect location to open a third storefront and studio.
Then they had a brilliant idea: a pop-up wedding invitation studio in a Flexetail unit. We jumped at the chance, pairing them with our property partners at Somerville’s Assembly Row. They quickly booked consultations, reaching Boston brides-to-be that may have been out of reach otherwise.
March 14, 2019