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Some activations just make so much sense. In the midst of a busy December, we got a call from Rent the Runway. They were trying to figure out a way to produce a quick pop-up in Boston’s bustling Seaport, hoping┬áto get out in front of their target audience┬áduring the holiday season. A few quick phone calls later, and we were able to set them up in our familiar spot in front of District Hall (previously home to the Booty Bungalow!). The Rent the Runway team set up quickly and efficiently, and soon after there was a line of interested customers ready to check out their new innovative subscription services and take a look at the fun fashion they had on hand. EASY.

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