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SH*T THAT I KNIT

Heading out on tour with Flexetail in December, STIK hit the road during the busiest shopping week of the year, allowing customers to pick up high-quality, thoughtful gifts in an easy and fun way. STIK has a loyal following on social media; the tour was an opportunity to put their unique knit hats, scarves, and wraps in front of new customers or those who have only seen them on a screen.

In some cases, the STIK worked within a traditional retail context – places like Legacy Place and Assembly Row, where the goal is to enhance existing retail with a unique, seasonal experience. With other stops, STIK popped up in creative spots, like the courtyard of the Ink Block in the South End. They also had a lot of fun doing it – customizing a Flexetail unit with their signature fun and cheeky style, including a flower wall and a custom macramé swing, perfect for capturing Instagram-worthy shots of customers wearing their new hats.

Places visited: Assembly Row in Somerville; Legacy Place in Dedham; Ink Block, Dewey Square and the Seaport in Boston.

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