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Seaport, Boston

Introducing the “Booty Bungalow,” the Seaport headquarters for Booty By Brabants. The popular athleisuire brand best known for its one-size-fits-most leggings has a huge following online and through the high-energy workouts led by the company’s dynamic founder, Kelly Brabants. With this long-term activation in Boston’s buzzy Seaport (nicely located in front of District Hall between the Cisco Beer Garden and Glossier’s mega pop-up), there is a real opportunity for customers to see the unique product in person and deepen the connection with the brand.  

We had a lot of fun customizing this one. When we first designed the “Cape” unit, we envisioned a beachy space that would be right at home in a seaside location. With a few tweaks – a few coats of crisp white paint, a custom awning and wheel well cover, and that eye-catching leafy decor – we transformed the unit into a completely unique retail experience. And we were all excited to see that we could fit 75+ SKUs into the space, while retaining that airy vibe.

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