When it comes to mobile, flexible retail, the equestrian world is one of the best fits we’ve found yet. By nature of the sport, equestrian retailers are nomadic, traveling to shows around the country. At the same time, the items they sell are deeply personal and tactile, and customers like to see, touch, and experience them before they buy. When we first worked with Equifit this past fall to create their CustomLab with one of our rental units (you remember: the one with the horse head mannequin), I think we all knew that this partnership was about to turn into something bigger. Equifit is known as a smart, innovative brand, and building out their own customized mobile shop just made a lot of sense. So we got to work quickly – building out their custom unit in just a few short weeks, and then driving it from Boston to the beautiful equestrian center in Wellington, Florida.